Are you managing your own social media feeds and struggling with creative block?
It’s challenging to devise regular, fresh content for all your social media channels. However, that’s exactly what attracts and keeps your audience engaged and informed, and makes them more likely to become your customer. So, I’m sharing with you my Top 50 Content Ideas. These suggestions have worked for me and my clients, and I’m confident you’ll be able to adapt most of them to suit your business too.
1. Share a Blog Post
Write a blog and share it across all your social media platforms. If you believe your blog will help others in some way, then share it across some community pages too.
2. Behind the Scenes
Share how you make your product or what project you’re working on today.
Offer a one-off prize, a gift with purchase or perhaps a downloadable resource.
4. Share a Video
Answer a frequently asked question, a how-to guide or share one of your products/services by video. Watch how many more people view it compared to a photo.
5. Inspirational Quote
Light, bright and uplifting, add some positivity to your followers’ social feeds. You can simply google 'Inspirational Quote' and a theme like 'Friday' or 'Motivation' and choose the one that resonates with you.
6. Face Behind the Brand
Introduce yourself, people love to know who they are buying from and supporting.
7. Business Tip
Share something that has helped you grow your business, it could inspire other business owners too.
8. Advice or Opinion
What would you love to ask your customers?
Share an image from a customer using your product.
Answer a frequently asked question.
11. Brand Values
Share your brand values and culture with your audience.
Share a memory, a past project or a previous career you had.
Ask people to sign up to your database. Even if you don’t currently send newsletters, collecting emails and permission is extremely valuable.
14. Cross Promote
Promote your other social platforms. Encourage your Facebook followers to follow you on Instagram and vice versa.
15. Fun Fact
Share a fun fact about you, something interesting you love or hate.
16. What inspires you?
Share someone or something that inspires you.
Thank your followers for their support.
18. Business Hero
Who is your business hero and why? Tag them, they might share your post.
Promote an exclusive offer for Instagram followers only. Tell your Facebook audience to jump over to Instagram to redeem this exclusive offer.
Share your workspace, what are your must-haves?
21. Fav Product
Choose one favourite product to share (try a video).
22. Brand Story
Share the story behind your brand name or logo.
23. Shout Out
Recommend another small business for your audience to follow.
24. Best & Worst
Share the best and worst advice you’ve been given.
Share something great that’s happened recently, whether it’s a company accomplishment or a personal win.
26. Create a Poll
Ask your Facebook audience a multi-choice question, this gives you valuable insight and also creates engagement.
27. Customer Review
Create trust by sharing a testimonial or review. If you don't have any, ask past customers to write you a review on Facebook.
Introduce your team members, yes, dogs are team members too.
29. National ‘Something’ Day
Every day celebrates something, choose a few days relevant to your brand and share them. Guess what today is?... Wear Your Pyjamas To Work Day! I think we can manage that! Browse Days of the Year here https://www.daysoftheyear.com/
Post an ‘Extreme Close Up’ of an object and have your audience scratching their heads trying to figure out what it is. Great for engagement and a bit of fun!
31. Fill in the Blank
Ask your audience to complete a sentence, e.g. “My favourite thing about (your brand) is…”
Share an interesting statistic.
Look over your past 3 months of content and re-share your top performing post.
34. Caption this
Post a funny picture and ask your audience to caption it, great for a laugh and to create engagement.
Create an explainer image (infographic), which explains how to do, or use, something in a few simple visual steps.
36. Give Back
Show how your brand gives back by donating to a charity or volunteering.
37. Celebrate Holidays
Use our national holidays to celebrate with your audience.
Create your own unique hashtag, use it on every post and encourage your followers to share content using your products and hashtag, e.g. Tag #WildDaisyDesign to be featured.
Invite a guest-expert or a team member for an interview, either a written blog or a video, this is a great way to share intelligent and engaging discussion and position yourself as an industry expert.
40. Life Hack
Everyone loves discovering ways to make their lives easier, if you can help, let your audience know! Even if it’s unconventional.
41. Like If
Ask followers to ‘Like if…..’. E.g. Like if you got the magic!
Utilising a relevant meme at the right time can achieve great results.
Partner with an influencer to extend your reach.
44. Product of the Week/Month
Highlight a product and share its benefits, this feels less salesy, great for those who feel uncomfortable promoting products directly on social media.
45. Tag a Friend
Encourage followers to tag a friend in the comments, this is a great way to grow your audience. E.g. Tag someone who you miss having brunch with.
Tease a big announcement by counting down over several days or weeks. This keeps people intrigued. checking back and looking forward to your next post.
47. True or False
Ask your followers a simple true or false question. Leave it 24 hours before posting the answer in the comments.
48. Industry News
Share relevant articles and updates within your industry.
Everyone loves receiving a parcel in the mail, share this experience by creating a video of your product being opened.
Essentially, moving images. A fun way to share your brand personality and humour.
Wow! That was quite a list!
We hope you implement some (or all!) of these ideas into your social media strategy to grow your business. You’ll never find yourself staring at a blank calendar again.
Did we forget something? If you have another idea, we’d love to hear it, please share in the comments.